I'd like you to meet my friend Jim. He's from Pittsburgh, working as the sales training guru for a large group of papers, free and paid dailies and weeklies. I have the privilege of working with Jim in our national free paper association's training arm, the Leadership Institute. I fancy myself to be a pretty good trainer and presenter but the fact is that I'm not worthy to carry Jim's smartphone. That's because Jim is a true expert.
To say that Jim is well-read is akin to saying that fish swim a lot. This guy reads everything, and remembers everything he reads. He is adept at taking his acquired knowledge and applying it to everyday business situations to arrive at simple solutions that help people grow. How cool is that? He blogs, sends out e-mail "quotes of the week" to a growing list of followers, makes guest speaker appearances all over the country and does other things to spread his reputation. Best of all, he is just a regular guy with a genuine desire to help people. Everybody in our business knows Jim -- and everyone likes and respects him. He's our expert.
In a world that gets more choked with messages and media, Jim has found a way to separate himself from the crowd. My job, and the job of my colleagues here at the Scotsman, is to help you find a way to separate yourself from your competition. To build top of mind awareness among your target audience. To help you become recognized as an expert in your field and as a source of value to your friends and customers. It doesn't require anything more than a desire to grow your business, one neighborhood at a time. We'll help you develop your "USP" (see next week's blog on that topic) and then help you map out a plan to share it with the market. Drop us a note at info@scotsmanmediagroup.com for assistance. Thanks again!
No comments:
Post a Comment