Are we or aren't we?

I was just online looking at a chart showing the rise and fall of the national unemployment rate over the past two years. In April 2011 we hit a two year low but we've been inching back up monthly since then, just when we thought a turnaround was here. Many local business people we speak with each week believe it's just one sign that we're not out of the woods yet. Are we or aren't we still in a recession? It’s debated daily.

How about this question instead: does it really matter? Utility bill is due, kids need shoes, the family likes to eat every day...what economists and talking media heads tell us doesn’t change our facts of life. So, if you have a business that needs to grow ask your staff this question: are we or aren't we going to ignore what we can't control and make something happen?

There are a million "hot ideas" out there every day, but consistent growth comes from being very, very good at the basics of marketing your business:
1. Knowing what customers like and don't like (just ask them).
2. As a result, offering a product or service that's timely and competitive.
3. Providing something extra -- something that truly makes you unique.
4. Telling the market your story in a reliable way and consistent manner.
5. Measuring the results and fine tuning.
6. Starting back at number 1 again (and again and again and again -- it's a never ending cycle).

This is a very simple outline of what can be an intricate process. My colleagues here at the Scotsman can lend you a hand, especially with items 4 & 5. We'll ask some questions, listen to your comments and offer suggestions for making things happen. No charge. We're here to help you make good decisions for your business, not just to sell products from our business. Let us know if you'd like to chat, and thanks!