It's all about you.

I will apologize up front for where this is going.

You had to go out of your way this week to miss the Casey Anthony hoopla. A beautiful little girl is gone and no one outside a small circle of sad people likely knows what really happened to her. That's another story or blog topic, though -- this one is about business. People (yeah, me too) were shocked when Casey was found not guilty of the most serious charges. It occurred to me, though, that twelve people who sat through every minute of the trial first-hand took less than twelve hours to arrive at their verdict. That's fast. What I knew about this case I knew through media coverage, and my first thought was "could the coverage have been that tainted that we all thought 'guilty' when those close by thought not?"

I don't know if we'll ever have that answer; this is a case where perception and reality could be very far apart. It's not the best comparison to start with, I'll admit to that, but think about the perception that you and/or your business carry in your marketplace. Do you know how customers and prospects really feel about what you do or provide? Does the word of mouth advertising you have going really tell the story you want to tell? We are all victims of perception. The world we communicate in is full of noise, confusion and interference. Our job here is to help you give a strong, consistent message to your market areas with a goal of building the consumer top-of-mind-awareness that you want built.

When dealing with your media partners, it always should be about you.

Questions or comments? Drop us a line at info@scotsmanmediagroup.com  or call us at 315-472-7825 for assistance. Thanks for stopping by!